Build in Public
Building in public seems like a viable path towards wealth, freedom, and connection.
When building anything you’re looking for product market fit. Is the purpose of the thing actually helping the person it is intended to? Is the price aligned with the perceived value? Are both the value and the purpose obvious?
Well these are questions that are answered through communication and iteration.
You have to build something, offer it and see what the feedback is. Then change a few things to align with the feedback, offer it again, and see what the feedback is. You do this indefinitely until you create a timeless thing that is the perfect ever-lasting solution in its final form factor that has a relationship with the people who need it most and a story to back it up.
Like the Bic pen. Every pen created beyond the Bic pen is just a Bic pen with unnecessary fancy features. But to solve the foundational problem of transmuting idea to material print as quickly as possible, the Bic pen is the perfect ever lasting solution in its final form factor.
As a founder, building a product with fast iteration using AI and sharing the process through Social Media feels like solution.
It solves so many problems of product creation. The problems of not knowing what your customer wants and looking for feedback. Creating a product in a vacuum and realizing no-one wants it once you build it. Finding investors and capital from people who see the future value of what you’re building. Not knowing how to market the thing and yourself.
You are marketing the thing while building it by sharing content of the process. The people who care about the problem you are solving will be non-consensually and algorithmically shown the content. They become your sounding-board and your first customers. Therefore, you don’t have to split yourself in two of being a builder and a marketer. You are both at the same time and each energy unit invested into either improves the success of the other. The energy of building is cycled into the outcome of selling it. The product gets better and more aligned with customer values. While the customers are building a relationship with the product and the people building it.
I’ve seen this work for Pieter Levels, Ilyaas & Xavior Motley, Blake, Arya, Riley Brown, and myself, Domenic Ashburn.
