Content Marketing Lead · Resume & selected work

Mindvalley · AI Mastery & Social Media Mastery

2023–2026

Curriculum Design, Education Funnels & Teaching at Scale

Curriculum designer, launch educator & faculty member

From free Summit classes to paid Mastery programs, I designed lessons, helped shape curriculum, and taught practical AI skills. My work connected what attracted prospective students, what they needed to learn, and how to demonstrate that value clearly.

1,500+

Paying students
per annual course

I taught classes attended by 1,500+ paying students.

I make unfamiliar AI concepts understandable to large cohorts through clear explanations, visual demonstrations, and live coaching. Teaching at this scale requires a structure people with different starting points can follow and apply.

These are real students I taught at Mindvalley.

Average
class rating

#1 for 4 consecutive years

“I really learned a lot from Domenic Ashburn, especially about authenticity and core values, which deeply resonated with me.”

PatriciaBusiness owner · NetherlandsSocial Media Mastery · Mindvalley Stories

I delivered highly rated teaching across four years of Mastery programs.

I connect practical AI skills to learners’ own goals and values. The 9.5 average class rating, four consecutive years ranked first, and Patricia’s feedback about authenticity and core values show how that teaching approach resonated with students.

I communicate complex AI ideas to large audiences.
I make unfamiliar AI concepts understandable through familiar tasks. In this 43-second lesson, I explain reusable AI skills through writing emails in your voice and creating content in your brand style, then connect those examples to consistent, repeatable work. The photos show on-stage teaching and direct conversation with an audience. My Mindvalley classes are attended by 1,500+ paying students per annual course.

My lesson objective: understand video generation principles well enough to repeat the work independently — I design curriculum that turns unfamiliar technology into practical skills.
I proposed program topics and designed my own lessons, while Vykintas organized the overall curriculum. I plan learning objectives, hands-on exercises, and supporting materials for students with different technical starting points.
**Define a repeatable skill**
I define what learners should be able to do independently, then design the lesson toward that capability. The objective here is repeatable creative control across several ways of generating video.

I design curriculum that turns unfamiliar technology into practical skills.
I proposed program topics and designed my own lessons, while Vykintas organized the overall curriculum. I plan learning objectives, hands-on exercises, and supporting materials for students with different technical starting points.
**Define a repeatable skill**
I define what learners should be able to do independently, then design the lesson toward that capability. The objective here is repeatable creative control across several ways of generating video.

Paid student sales
per Mastery

~$MShared program result

From attention to a reason to enroll

Understand the audienceConnect their goals to what AI can do.

Registration profiles + the promise that brought them to the Summit

Free Summit educationDemonstrate value with an achievable first win.

AI workspace setup · product idea → research → imagery → concept website

Paid MasteryMake the next learning needs concrete.

Build the product · run the business · reach customers · create sales systems

I designed funnel curriculum supporting ~$15M in paid student sales per Mastery.

I used registration profiles and the program promise to design free Summit classes that gave prospective students early wins. Building a concept website from an idea made AI’s value tangible and exposed the next skills they needed from the paid Mastery. Mindvalley’s programs generated approximately $15M each; I contributed launch curriculum and teaching within that broader sales funnel.

Revised systems worksheet with prompts for output, input, transformation, and feedback — I teach transferable thinking through live coaching.
I teach students to define a result, work backward through inputs and process, and decide what feedback signals success. I coach their own examples in front of the class, checking understanding at each step so everyone can follow the reasoning. This revised portfolio worksheet presents the same four-part exercise.
Original Mindvalley systems class worksheet

Mindvalley: teaching, curriculum design, and education funnels1 / 6

Achievement

I combine curriculum design, education marketing, and large-group teaching to make emerging technology understandable and valuable.

Curriculum designI proposed practical curriculum topics and authored my own lessons.
Audience researchI used registration profiles and the program promise to plan launch education.
Education marketingI designed free Summit classes as a funnel into the paid Mastery.
Learning designI structured hands-on lessons from achievable first steps to a complete project.
FacilitationI coached students live and made their reasoning visible to the whole class.
Teaching at scaleI presented classes attended by 1,500+ paying students per annual course.
Teaching qualityMy classes ranked first for four consecutive years.

AgentGPT · @mr.grateful

2023

I used ChatGPT to reach 100,000 Instagram followers.

Channel owner, content strategist & video creator

I built a dynamic content strategy with ChatGPT by returning each post’s performance metrics to the conversation. I led the creative work and used AI to develop ideas and update the strategy. I documented the process and shared the prompts, results, and lessons with the community.

100K followers in 22 days

Instagram · @mr.grateful · Start and endpoint

The initial prompt records 5,851 followers. Foundr reported 100K reached in 22 days. Only those endpoints are shown; the dashed line connects them.

Businessabc · Published profile

“In 2023, Domenic became the first social media creator to use AI as his social media agent.”

Read the Businessabc profile ↗

I made an emerging AI workflow visible and understandable to a community.

I turned an experiment in AI-assisted strategy into a public learning process, sharing the prompts, creative decisions, and results. Businessabc’s profile recognizes that early use of AI as a social media agent.

ChatGPTMy prompt · Scroll to read

Domenic

Initial prompt

You are ViralGPT, a social media influencer agent AI. I am your human influencer counterpart. I can act as a liaison between you and our instagram audience. You will give me content ideas about using GPT-4. You will give me a script and step by step instructions and I will record an Instagram Reel using your content idea. I currently have 5851 followers and your only goal is to turn that into 100,000 followers organically in the shortest time possible without doing anything illegal, running ads or purchasing followers. I will do everything you say and keep you updated on our current follower metrics at the beginning of each day.

Brand context I added

Let me tell you more about myself so that you can get an idea of my brand and voice. This is my instagram page: https://www.instagram.com/mr.grateful/ Use this Url to study me and the content I've produced.

I like to produce instagram reels with a mindful and calm approach with practical steps that people can improve their lives with new technology, especially creative people. I also want to have a 'wow' factor in the content by showing people what is possible while being entertaining. I also want to have an optimistic tonality about the future and embrace big ideas. I have a respect for humanity and the diversity of my followers.

Let's start again now that you have this new information.

I asked ChatGPT to be my social media manager.

I provided a specific growth goal, my brand direction, and examples of my earlier work. That context gave our creative collaboration a clear starting point.

The initial request and the brand context I added afterward appear in full.

Archived story reporting plays, shares, saves and other results for the Disney Yourself post — I used performance data to keep the strategy evolving.
After publishing, I returned 24-hour metrics to ChatGPT and used them to guide the next ideas. I wrote, recorded, and edited the videos, then repeated the loop. This archived update reports 2.98M plays, 62,493 shares, and 116,598 saves for Disney Yourself.

Archived story explaining the collaboration between Domenic and ChatGPT in content development — I documented the process and shared it with the community.
I shared the prompts, creative decisions, results, and milestones as the challenge unfolded. This story explains how I developed ideas and scripts with ChatGPT while leading recording, editing, and publishing.

I introduced the challenge in the original launch video.

1:31

The video makes the goal and the AI-assisted process visible to the audience following the experiment.

Video preview: I explained the process in a strategy workshop. — I explained the process in a strategy workshop.
The workshop covers brand context, performance inputs, and iteration. Its chapters let you inspect each part of the workflow here.

Domenic Ashburn speaking during his interview with Calum Johnson. — I discussed the experiment with Calum Johnson.
The interview explains how the channel-growth experiment developed and what I learned from it.

Foundr covered the channel-growth result.

The episode reports 100,000 followers in 22 days. Its title refers to the 30-day challenge.

AgentGPT: the experiment and feedback loop1 / 9

Achievement

I combined AI-assisted strategy, creative production, and performance feedback to reach the reported 100K milestone in 22 days.

Context designI gave ChatGPT my past content, transcripts, and brand guidelines.
Editorial judgmentI developed daily ideas with ChatGPT and wrote the scripts.
Video productionI recorded, edited, and published the videos myself.
Performance analysisI returned each post’s 24-hour performance to the strategy conversation.
Audience listeningI used audience polls and comments to guide content decisions.
Channel storytellingI shared prompts, results, and milestones as the experiment unfolded.

Meta · Instagram

Creator Campaigns, Product Demonstration & Education

Campaign creator, expert collaborator & workshop presenter

I developed a New York AI campaign for Instagram’s @design that made emerging tools personal through fashion and tattoo design. In a separate Creator Summit workshop, I demonstrated how existing videos could reach new language audiences.

Domenic presenting his workflow to creators at Instagram HQ in New York — I taught Instagram’s top 100 creators how to expand their audience with AI.
At the Creator Summit I showed translation, voice cloning, and lip-sync synchronization. Creators could see the result and the work required to produce it, and I connected each technical step to the practical goal.

Meta’s August 19, 2025 announcement of AI translations on Facebook and Instagram, with the release headline and translation interface — I taught and recommended AI translation before Instagram shipped it as a native feature.
I recommended automatic translation and lip dubbing from one creator account, based on the viewer’s language. Meta later released this capability on Instagram and Facebook. This screenshot shows its August 19, 2025 announcement.

NY AI campaign: I translated Kia’s expertise into KiaGPT.

0:55

I built the GPT from her philosophy, styling questionnaire, and content transcripts. Kia tested it with me, and I redesigned the shoot so we could record separately.

I made the tattoo workflow a complete creative story.

1:08

The film follows an idea through Instagram AI, collaboration with a tattoo artist, and the final result. I returned to capture the healed tattoo for an accurate reveal.

NY AI campaign pitch: one week, seven designs, seven creators, and Meta AI — I expanded the brief into a connected campaign.
1 / 6 · The campaign pitch
I proposed NY AI as a connected series across seven creative disciplines. The pitch gave individual demonstrations a shared campaign concept.

I expanded the brief into a connected campaign.
1 / 6 · The campaign pitch
I proposed NY AI as a connected series across seven creative disciplines. The pitch gave individual demonstrations a shared campaign concept.

Meta: creator education, product recommendations, and campaigns1 / 5

Achievement

I turned new AI capabilities into two creator-led films, an expert-informed GPT, and a practical audience-growth workshop.

Campaign strategyI expanded the initial brief into a connected series of creative AI uses.
Audience judgmentI chose fashion and tattoos for their personal, relatable creative stakes.
Expert synthesisI built KiaGPT from Kia’s philosophy, questionnaire, and content transcripts.
CollaborationI refined KiaGPT’s use cases with Kia through hands-on testing.
Video leadershipI scripted, filmed, and edited the styling and tattoo demonstrations.
Creator educationI demonstrated translation and lip dubbing with my own video at the Summit.
Product feedbackI recommended viewer-based translation within a single creator account.

Sentient Agency

AI-Native Content Systems & Production Automation

Production systems designer & AI tool builder

I mapped Sentient’s content production process across research, writing, and design, then built an automated AI tool for channels including @chatgptricks, @artificialintelligence, and @planet.ai_. I shifted repeated production work into the system so people could focus on curation, taste, and editorial judgment.

An AI-native system for a multi-brand publishing operation

Followers in Sentient’s network: 100M+
Owned channels and creator network: 20+

@chatgptricks@artificialintelligence@planet.ai_

Sentient’s operating scale; these figures are not growth generated by my tool.

I designed content automation for a multi-brand operation.

A workflow repeated across many channels needs reusable brand context and production rules. I mapped the research, writing, and design steps, then built an AI-native tool to prepare content for review—shifting people’s attention toward curation, taste, and publishing decisions.

I designed an AI-native workflow around the team’s publishing needs.

I mapped how people found stories, researched sources, wrote headlines, and designed carousels. That exposed repeatable work AI could take on and the decisions people should keep. The existing @chatgptricks feed established the output standard: recognizable brand expression rather than generic AI content.

I encoded brand and editorial direction as reusable AI context.

I translated each brand’s message, values, audience, and visual rules into inputs the system could use across research and production. Keeping that context with the strategy and performance observations makes the workflow repeatable across channels while people decide what is relevant and worth publishing.

I automated production so people could curate and refine.

The tool prepares research, copy, imagery, and branded carousel layouts for review. People select the stories and refine the result through editable layers and slides. I redesigned the division of work so AI handles repeated production steps and the team concentrates on taste, accuracy, and publishing judgment.

Sentient: from repeated production work to human curation1 / 4

Achievement

I turned a manual research-to-carousel workflow into an AI-native content system that prepares work for human curation and refinement.

Workflow designI connected story research, source review, copy, and carousel design.
Content analysisI surfaced likes and views against a source page’s usual performance.
Editorial judgmentI kept human judgment in charge of story selection and approval.
Brand systemsI defined brand direction through audience, messaging, and visual guidelines.
Production toolingI built reusable layouts, slide editing, previews, and exports with Codex.
Team enablementI shared the GitHub repository so designers could customize their tools.

@mr.grateful · Independent technology content

Video Development & Visual Storytelling

Editorial lead, researcher, writer, presenter & editor

I make technology stories for people who build products, lead teams, teach, and shape marketing. I select topics that can improve their decisions about how, when, and why to use technology, then turn research and firsthand experience into visual explanations.